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SKI GOGGLES
Timeless design. Lasting function.
Our ski goggles are deliberately understated – clean lines, modern shapes, and color combinations that complement any outfit. We consciously avoid fleeting trends and cluttered designs that are no longer appealing after a single season. Instead, we focus on durable materials, subtle colors, and technology that has proven itself on the mountain.
Perfect for those who don't need to stand out to be noticed.
SPORTS GLASSES
Modern, lightweight and ready for action.
Our sports glasses combine function and aesthetics – with clean, timeless shapes and colors, complemented by trendy options for those who want more expression. Lightweight, robust, and made for movement – whether running, cycling, training, or everyday life.
From classic clean to bold – you decide how you present yourself.
We believe in products that last. That's why we consciously avoid garish patterns and short-lived designs. Instead, we focus on clean lines, modern colors, and shapes that aren't tied to a single season.
A product is only sustainable if it is worn for a long time.
We don't produce products to be replaced every year. Our designs are chosen to be appealing for the long term, durable, and easy to coordinate in terms of color.
Styles change. Good products remain.
DESIGN PHILOSOPHY
THE STORY OF AUREN
The Legend of AUREN – Where Light Touches the Mountains
It is said that long ago, when the first people stepped onto the snow of the high mountains, there was a moment when the sun made the ice glow – so brightly that even the shadows shone.
The ancient languages called this light “auras” – from the Indo-European word *aus-, which means “to shine, to glow, to rise”.
It was the first light of morning, the gold of the sky, the moment when the world awakens and power is transformed into movement.
Today, this light lives on – in every track in the snow, in every reflection of sports glasses, in every heartbeat as you push yourself against the mountain.
AUREN represents those seconds between stillness and storm, when the sun appears over the ridge and you know:
Now begins the day when you give it your all.
Our products embody this origin – born from the radiance of light, made for those who follow it.
AUREN – The Power of Light.
(From the gold of the sun. For the energy of movement.)
We develop sports and snow eyewear that combines performance and style – without overly trendy designs. Our products are designed to function, be durable, and complement any outfit. Clean lines, modern colors, and long-lasting materials.
Whether on the slopes, during training, or in everyday life: Our glasses are designed to accompany you – not just to be fashionable for one season. We focus on timeless design, durable materials, modern color palettes, and well-thought-out features. Not flashy, but effective. Not trendy, but authentic.
ABOUT US
CONTACT US
Do you have any questions or suggestions? We're here to help. Contact us at info@auren-sports.com.